You may control all aspects of your website but there are numerous factors beyond site optimization and measurement that impact your revenue directly. New firms seemingly come out of oblivion, and new technologies and approaches preempt existing businesses. More often than not, the damage inflicted in terms of revenue is due to competitors’ actions. In a global survey conducted by Fuld & Company, two-third of the respondents affirmed that their organizations had been caught off-guard by as many as three high-impact episodes in the last five years. A staggering 97% of the respondents admitted that their companies do not have an early warning system in place. Ignorance is no more bliss – what you don’t know can hurt you.
Competitive Intelligence – Data Acquisition and Analysis
19 Feb
Posted by Saurav Verma In analytics, search engines
“Whosoever desires constant success must change constantly” and it is becoming more and more evident that Google subscribes to this school of thought. The Online Marketing Blog is reporting an All New Google Design. According to this blog post, Google is testing a redesign and new logo for its home page.
Getting ready for Christmas shopping? Try Google Product Search
24 Nov
Posted by Saurav Verma In google
The holiday season is fast approaching and the shopping carnival is just about to begin. By now, most people across the globe probably have a ready list of things to buy for their friends, family and loved ones. Black Friday is inching closer and Cyber Monday is lurking around the corner. These two events will official mark the ‘jump start’ of this year’s festive shopping spree. Both online and offline (brick and mortar) retailers are going all out to capitalize on this shopping extravaganza. But online retailers have an extra reason to cheer – the all new Google Product Search.
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Bank in August, Google created sensation when it announced that they were working on a new version of search engine. The project was officially known as Google Caffeine.
When it comes to Google, even a logo change attracts widespread attention from all quarters of media. And since Google Caffeine was a major change, it created quite a stir in the search marketing world as the move was indicative of a paradigm shift.
For those of us who are drawing a blank on what Google Caffeine is, here is a short preview. Google Caffeine is the next generation architecture for Google’s web search that is built to be faster and more accurate, and at the same time provide better and more relevant results.
For long, small and local business have struggled to effectively capitalize on search engine promotion, be it organic or paid promotion. Blame it on the ever increasing competition and efforts required to achieve and maintain healthy organic rankings or the complexity and intricacies involved in running a fruitful paid search campaign. On top of this, cost has always acted as an impediment.
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Yesterday, Google announced the introduction of Google Social Search. This service is available as part of a new experiment on Google Labs and getting started is pretty simple and straightforward. Login to your Google account and join the experiment christened “Google Social Search” – your job is done.
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