Google added another feather to its cap in the form of Google Sidewiki, a Google Toolbar option that allows users to leave comments about webpages as the browse the net. This will enable surfers to share their opinion about a particular page with other users who have Google Sidewiki enabled. The World Wide Web, it turns, is all set become more democratic and vocal.
The hour long debate that I watched on national television day before yesterday is still fresh in my mind. A twitter savvy politician was crucified for a quip he made on twitter and almost cost him his ministerial berth. The whole saga got me thinking about the consequences of maintaining an active social media presence.
The Search Engine Marketing (SEM) industry is evolving so rapidly that dedicating a resource to understand and share these changes only seems just. Our SEM e-newsletter is designed to discuss the essential elements and contemporary developments in the Search Engine Marketing arena. It explores on topics related to search engine optimization, link building and pay per click advertising management, as well as web analytics and website conversion optimization.
Website conversion rate optimization – What and Why
08 Sep
Posted by Saurav Verma In conversion rate optmization
You have painstakingly crafted a killer website, written ‘content’ worthy to be called the ‘king’, and effectively leveraged search engine marketing to drive a substantial amount of visitors to your website. You except sales to soar but sales are low or not where you want them to be. You wonder ‘why’ because every bit was executed with precision. Perhaps you overlooked a very essential bit – the website was not optimized for conversion.
