Google added another feather to its cap in the form of Google Sidewiki, a Google Toolbar option that allows users to leave comments about webpages as the browse the net. This will enable surfers to share their opinion about a particular page with other users who have Google Sidewiki enabled. The World Wide Web, it turns, is all set become more democratic and vocal.
The hour long debate that I watched on national television day before yesterday is still fresh in my mind. A twitter savvy politician was crucified for a quip he made on twitter and almost cost him his ministerial berth. The whole saga got me thinking about the consequences of maintaining an active social media presence.
The Search Engine Marketing (SEM) industry is evolving so rapidly that dedicating a resource to understand and share these changes only seems just. Our SEM e-newsletter is designed to discuss the essential elements and contemporary developments in the Search Engine Marketing arena. It explores on topics related to search engine optimization, link building and pay per click advertising management, as well as web analytics and website conversion optimization.
Website conversion rate optimization – What and Why
08 Sep
Posted by Saurav Verma In conversion rate optmization
You have painstakingly crafted a killer website, written ‘content’ worthy to be called the ‘king’, and effectively leveraged search engine marketing to drive a substantial amount of visitors to your website. You except sales to soar but sales are low or not where you want them to be. You wonder ‘why’ because every bit was executed with precision. Perhaps you overlooked a very essential bit – the website was not optimized for conversion.
Having discussed the essentials of client servicing, I though it would be a good idea to take the discussion forward and deliberate on the importance of client servicing. Considering a hypothetical situation of all things being equal, why is it that some organizations flourish while others perish?
I was recently asked what web 2.0 stood for and I found myself groping for a credible explanation. Snippets of information, I had read all along flashed through my mind, but still, I found myself at complete loss of words. “Does web 2.0 mean anything at all”, a thought coupled with the request of my colleagues to find information relating to web 2.0, triggered this inquest. The term has been tossed generously across the world wide web and I decided to start looking for an answer using the same medium.
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Search engines are not very forthcoming when it comes to their ranking algorithms, especially when it concerns search engine optimization (SEO). We don’t blame them because true knowledge of ranking algorithm will leave it open to abuse. However, search engines willing shared tidbits via fairly implicit guidelines, which often raised more questions than they answered.
Internet undoubtedly is the greatest source of information we will ever have and there is no stopping to it. It is also a potent source for commerce and this is evident from the fact that e-commerce websites are mushrooming all over the World Wide Web. People buy online because it’s simple, fast and easy. Sniffing this tremendous opportunity, many offline businesses have joined the online bandwagon and raked in revenue; something they failed to realize earlier. However, this multi channel presence has given birth to a precarious situation – tracking delayed conversion.
“We hold these truths to be self-evident, that all men are created
equal, that they are endowed by their Creator with certain unalienable
Rights, that among these are Life, Liberty, and the pursuit of Happiness.
That to secure these rights, Governments are instituted among Men, …
That whenever any Form of Government becomes destructive of these ends,
it is the Right of the People to alter or to abolish it.”Declaration of Independence.
Worktracker recently launched a free keyword research tool christened SEO Blogger. The tool, as the name suggests, is primarily meant for bloggers. It is meant to assist bloggers carrying out real time keyword research in tandem with writing a blog post.
Wordtracker’s SEO blogger is available as a Firefox plugin which makes it quite easy to install. Once installed, it sits in the bottom right corner of your Firefox browser and can be launched by double clicking on the blue “W” icon.
USAGE
- Manually select keywords that you think are important and related to the post.
- Try to integrate keywords that have high search volume in your post.
- In case they don’t fit naturally, break them into smaller denominators and use it separately while maintaining proximity.
BENEFITS
- Save time on keyword research.
- Track keyword usage count as you type.
- Can be used with any publishing software.
“Bloggers often don’t take the time to do keyword research for each article they write – they just want to get their story out there. Now, bloggers have instant access to relevant keywords so they can easily produce optimized blog posts. That’s sure to bring them extra traffic.” said Ken McGaffin, CMO at Wordtracker.
SEO Blogger is a nifty tool to help you ensure that your blog posts are keyword rich and thereby increases the chance of maximizing search traffic. Check it out, it’s free to download.
