04
Jul
Posted by Saurav Verma In celebration

“We hold these truths to be self-evident, that all men are created
equal, that they are endowed by their Creator with certain unalienable
Rights, that among these are Life, Liberty, and the pursuit of Happiness.
That to secure these rights, Governments are instituted among Men, …
That whenever any Form of Government becomes destructive of these ends,
it is the Right of the People to alter or to abolish it.”
Declaration of Independence.
30
Jun
Posted by Saurav Verma In keyword research
Worktracker recently launched a free keyword research tool christened SEO Blogger. The tool, as the name suggests, is primarily meant for bloggers. It is meant to assist bloggers carrying out real time keyword research in tandem with writing a blog post.
Wordtracker’s SEO blogger is available as a Firefox plugin which makes it quite easy to install. Once installed, it sits in the bottom right corner of your Firefox browser and can be launched by double clicking on the blue “W” icon.
USAGE
- Manually select keywords that you think are important and related to the post.
- Try to integrate keywords that have high search volume in your post.
- In case they don’t fit naturally, break them into smaller denominators and use it separately while maintaining proximity.
BENEFITS
- Save time on keyword research.
- Track keyword usage count as you type.
- Can be used with any publishing software.
“Bloggers often don’t take the time to do keyword research for each article they write – they just want to get their story out there. Now, bloggers have instant access to relevant keywords so they can easily produce optimized blog posts. That’s sure to bring them extra traffic.” said Ken McGaffin, CMO at Wordtracker.
SEO Blogger is a nifty tool to help you ensure that your blog posts are keyword rich and thereby increases the chance of maximizing search traffic. Check it out, it’s free to download.
22
Jun
Posted by admin In google adwords
According to a recent survey done by MarketingSherpa and Ad:tech, Pay per click advertising is the most preferred online marketing tactic for increased ROI. Around 1200 internet marketers were surveyed during this study and the findings of this survey are depicted below. Read More
19
Jun
Posted by admin In bing, google, search engines
Microsoft’s recently launched search engine Bing seems to have stolen some thunder off Google and Yahoo. There is a lot of buzz surrounding Bing in the online arena. While it may be premature to measure its effective success and to considered it a Google killer; one thing is certain that Bing is enjoying some early success (we would not want to call it a runaway success, not as of yet). The web is dotted with news articles that report a healthy growth in Bing’s market share and all the fabulous things you can do with this new search engine. It appears to be an Early Christmas for Bing and this very fact is potentially unsettling the Big G. Read More
11
Jun
Posted by admin In internet marketing
The recently concluded Search Engine Marketing and Online Display Advertising Integration Study made some startling revelations, putting many online marketers at wrong. The research showed that more than half of internet users, 52% to be exact, actively responded to display advertising. This is contrary to the usual belief that internet users are blind (not literally) to display advertising, and could potentially mark a shift in how online marketers embed display advertising into their overall marketing strategy. Read More
29
May
Posted by admin In client servicing
“Being on par in terms of price and quality only gets you into the game, client service wins the game.”
Lately, I have been thinking about aspects that differentiate one vendor from another. While expertise, experience, affordability, and ease of communication featured high on the list, client servicing made a distinct appearance.
Effective client servicing is very often what differentiates the winner from the plodders, in today’s highly competitive business landscape. Exemplary client service practices can give your product/service the extra impetus it needs to outshine rival product/service. Read More
14
May
Posted by admin In email marketing
Email marketing may no longer be a high priority item on the marketing agenda for many of us. But there are many online marketers who still find email marketing to be useful and rightly so – email is still an effective communication medium between businesses and their prospective clients. Email marketing can do wonders but its success hinges on a crucial bit – subject line.
Read More
01
May
Posted by admin In internet marketing
Since the advent of search engine marketing (SEM), the number of firms offering SEM services has grown exponentially. Each of them wants your business, trying to co-exist and at the same time ignore the presence of others. Campaign fee is by far the most contentious issue plaguing the online marketing industry. Some firms are too willing to undercut others on price to win business and in the process hurt their clients and themselves. The matter gets worse when businesses use price as the sole selection criteria for hiring SEM agency. Read More
10
Apr
Posted by admin In celebration
Pay per click (PPC) and search engine optimization (SEO) are widely used for search engine marketing, but are mostly performed in isolation to one another. The cross utilization of data is seldom seen, which if done, could potentially produce far better results. Read More