A Primitive Organism Teaches a Lesson in Online Marketing

A Primitive Organism Teaches a Lesson in Online Marketing

Did you know that a person with good online experience is most likely to tell 12 other people? This fact was substantiated by a survey carried out by Opinion Research Corporation International (ORCI). Another research concluded that 25% of the people share information by email, 63% share content at least once in a week and 25% share content on a daily basis. If all these statistics are to be believed then customer to customer communication can be leveraged to increase sales, brand recognition and exposure. Viral marketing effectively uses this form of communication to generate links and provide impetus to your online marketing efforts.

Virus piggybacks on the host and consume their resource to achieve a growth by geometric progression. The same phenomena is replicated in viral marketing wherein individuals are encouraged (by offering some kind of incentive) to pass on the marketing message. Since the growth is exponentially, hundreds become thousands and thousands become millions in a short period of time. Online marketers were quick to realize the huge potential viral marketing had to offer and was quickly adopted as a mainstream marketing strategy. Soon they discovered that it could not only be used to generate brand recognition and awareness but all build links. The concept of viral link baiting was conceived and started to feature prominently on every online marketers list.

It is a well known fact that Google and other search engines give due importance to the quantity and quality of links pointing to a website. Viral link baiting is therefore implemented to amass a huge number of relevant links by means of compelling content, which is used as bait. Viral link baiting is a wee different than viral marketing. Viral link baiting is done with the sole intention of developing links and thus attaining high search engine rankings, whereas viral marketing deliver benefits in terms of conversion along with relevant links.

Not all viral link baiting strategies work at the same level, some work better than the others. Most viral link baiting campaigns, contrary to the usual notion, don’t attain the status of becoming an epidemic. Till date, only a few viral link baiting campaigns have achieved this feat. However it does not mean that they have a lesser impact. Experienced online marketers tend to use focused viral marketing campaigns which encompass only targeted communities and people with particular interest. Therefore a carefully planned and well executed viral marketing campaign will have a huge impact in the targeted segment. A well orchestrated viral link baiting exercise is sure to deliver the goods and save you thousands of valuable marketing dollars!

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