"You know why we chose you, don't you? I kept getting your monthly newsletter to which I subscribed with no great expectations. To my surprise it turned out to be a great resource giving sage advice and industry specific insight. When I wanted my business to be promoted online, your name was on top of my mind and here I am." A remark that overwhelmed all of us!

From the onset, we sincerely believed that our newsletter was going to be a success (and we are happy to have achieved it, though there is a lot more to be accomplished) but never envisaged that it would result in customer acquisition. We never intended to do so and never will, but at the same time we are glad to share that we have had many clients telling us variations of the above mentioned remark.

The brainstorming session, which took place exactly two years from now, was the genesis of our newsletter section. We were going through ideas on ways to effectively communicate with present and prospective clients, and newsletter seemed to be the apt medium. A debate on the pros and cons ensued, and we unanimously opted for it.

The beginning was small with only a handful of subscribers. Numbers have never been a benchmarking factor at Kneoteric and we continued with our effort unabated. It was not before a few months had passed that we started to see a splurge in our readership. A trickle tuned into a flood (10,131 readers and counting) and we have never looked back, ever since.

There were times when we all were occupied and consumed with client projects, and writing a newsletter seemed to be an added burden. "We should stop writing newsletters and focus more on our work." - A thought that crossed our minds on more than one occasion. It was easy to let go but we held on because it was dear to us, and we did not want to deprive our readers of something they were beginning to value. It was evident from their feedback and suggestions that they really liked our newsletters.

All along, creating value for our readers has been the driving force behind each one of our newsletter. But as the readership grew so did our temptation to use our newsletter as a sales promotion vehicle. The temptation was compounded by lucrative offers from businesses willing to buy advertising space. At one point in time, some of us actually bought the idea of selling advertising space because of money that it was going to make us. However, in the end we decided to take "the road less traveled", and our decision to put our readers before monetary gains has made all the difference.

We would like to thank all our readers for making our newsletter a success. Without you, our journey till now and ahead will be less rewarding and meaningful.