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June 2009

27 oversights that lead to paid campaign downfall

The question of whether or not to run pay per click (PPC) campaign...

May 2009

Go Local, Get More Vocal

It is estimated that 30 to 40 percent of searches are local in nature...

April 2009

A Sea of Shared Knowledge

"You know why we chose you, don't you? I kept getting your monthly newsletter...

April 2009

Performance Metrics - Well Done or Half Cooked

Omniture's Search Engine Marketing Readiness Survey...

March 2009

Think Beyond Google AdWords - Revisited

According to Vertical Search Report...

February 2009

Funnel visitors into customer II

A Gartner Group research concluded...

January 2009

Funnel visitors into customer I

Website traffic is not the 'be all and end all'...

December 2008

A Kaleidoscope of Search Engines 2008

"Oh My God! Search is changing forever" is an expression...

November 2008

Make haste to bask in the Sunshine

'Cyber Monday' would jumpstart the Christmas buying frenzy...

October 2008

Capitalizing on the Christmas Cheer

A recent forecast by Nielsen estimates that online sales in the month of November and December ...

September 2008

Engage your Visitors to Buy II

The message and its representation on the website play a crucial role in optimizing the...

September 2008

Engage your Visitors to Buy I

According to studies, online shoppers carry out more than six searches before making a purchase...

August 2008

Get your Marketing $ to deliver

With the marketing budgets shrinking, the need to stretch the marketing $ gets magnified. This can be achieved by close monitoring...

July 2008

Compete Intelligently with Competitive Intelligence

Knowing the strengths and weaknesses of your website through analytics monitoring and customer tracking may help to...

June 2008

Visitor came, Surfed, but did She buy?

According to comScore 63% of the Online visitors convert Offline, and this figure reaches a staggering 92% in the case of electronic goods purchased...

May 2008

Evaluating web analytics

In our previous newsletter we had discussed the significance of measuring the success of Online Marketing...

April 2008

Measure your Online Marketing Success

The ultimate objective of any website is to adhere to the principle of ABC (Always be converting)...

March 2008

Geo Target the Desired Market

Allocating adequate budget for Search Engine promotion may result in High rankings of the website on SERPs (Search Engine Result Pages)...

February 2008

Roadmap for a Big Bang Budget

It is not as important to increase the Online Marketing Budget, as it is to employ these funds in the right areas, because every marketing dollar spent should produce a good return in sales...

January 2008

Recession: Gloom or Boom.

Continuing with our newsletters (link to the home page of our newsletters) from last year, our initial agenda for the first newsletter of 2008 was to discuss the Online Marketing budget for the coming year. ...

Musings 2007

As an Online Marketing firm, it is incumbent upon us to provide an insight on the tools of Online Marketing to our clients. With this ideology, we initiated our newsletter campaign in April 2007...

December 2007

Keyword Research and Bidding Strategy II

Development of a compelling ad copy is vital to the success of any paid search campaign. It is a set of 95 characters that would influence the CTR (Click Through Rate) of the campaign, and drive in those coveted visitors...

November 2007

Keyword Research and Bidding Strategy I

A paid campaign is as good as the leads it generates. While it is important to select the appropriate Search Engine for your campaign, it is equally important to develop a strategy that delivers positive ROI...

October 2007

Think beyond Google Adwords!

Google Adwords is synonymous to paid campaigns, and is one of the most potent tools of Online Marketing. However there are other Paid Search Engines that are equally capable in delivering classified traffic to a website...

September 2007

Target the right link page

Having discussed the overview of link popularity in our last newsletter, we would now delve further into the challenges associated with development of that coveted link. Going by the adage that "a job well begun is half done" ...

August 2007

Link Building: The paradox of Poverty amidst Plenty

An effective landing page is only as good as the visitors that it attracts. Hence, the next logical step after development of an effective landing page is to promote it. This involves attracting qualified visitors to it ...

July 2007

Effective Landing Pages II

In our last communication we deliberated on the fundamentals of an effective landing page. While identification of the message based on the target audience is rudimentary to the development of the sales page...

June 2007

Effective Landing Pages I

An effective sales plan involves prudent selection of the marketing tools complemented with the appropriate Search Engine. While these would catalyze the arrival of the visitors...

May 2007

Social Search Engines

In our last mailer there was an attempt to highlight the need for choosing the right blend of organic and inorganic search to form an effective Online marketing strategy...

April 2007

SEO Vs PPC (The Eternal Duel)

The debate over whether PPC (Pay Per Click) is more effective as an Online Marketing Tool or is it SEO (Search Engine Optimization) is almost as old as the evolution of the Search Engines...