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April 2008
Measure your Online Marketing Success
The ultimate objective of any website is to adhere to the principle of ABC (Always be converting). And this requires a well developed ...read more
March 2008
Geo Target the Desired Market
Allocating adequate budget for Search Engine promotion may result in High rankings of the website on SERPs (Search Engine Result Pages)...read more
February 2008
Roadmap for a Big Bang Budget
It is not as important to increase the Online Marketing Budget, as it is to employ these funds in
the right areas, because every marketing dollar spent should produce a good return in sales...read more
January 2008
Recession: Gloom or Boom.
Continuing with our newsletters (link to the home page of our newsletters) from last year, our initial agenda for the first newsletter of 2008 was to discuss the Online Marketing budget for the coming year. ... read more
Musings 2007
As an Online Marketing firm, it is incumbent upon us to provide an insight on the tools of Online Marketing to our clients. With this ideology, we initiated our newsletter campaign in April 2007... read more
December 2007
Keyword Research and Bidding Strategy II
Development of a compelling ad copy is vital to the success of any paid search campaign. It is a set of 95 characters that would influence the CTR (Click Through Rate) of the campaign, and drive in those coveted visitors... read more
November 2007
Keyword Research and Bidding Strategy I
A paid campaign is as good as the leads it generates. While it is important to select the appropriate Search Engine for your campaign, it is equally important to develop a strategy that delivers positive ROI... read more
October 2007
Think beyond Google Adwords!
Google Adwords is synonymous to paid campaigns, and is one of the most potent tools of Online Marketing. However there are other Paid Search Engines that are equally capable in delivering classified traffic to a website... read more
September 2007
Target the right link page
Having discussed the overview of link popularity in our last newsletter, we would now delve further into the challenges associated with development of that coveted link. Going by the adage that "a job well begun is half done" ... read more
August 2007
Link Building: The paradox of Poverty amidst Plenty
An effective landing page is only as good as the visitors that it attracts. Hence, the next logical step after development of an effective landing page is to promote it. This involves attracting qualified visitors to it ... read more
July 2007
Effective Landing Pages II
In our last communication we deliberated on the fundamentals of an effective landing page. While identification of the message based on the target audience is rudimentary to the development of the sales page... read more
June 2007
Effective Landing Pages I
An effective sales plan involves prudent selection of the marketing tools complemented with the appropriate Search Engine. While these would catalyze the arrival of the visitors... read more
May 2007
Social Search Engines
In our last mailer there was an attempt to highlight the need for choosing the right blend of organic and inorganic search to form an effective Online marketing strategy... read more
April 2007
SEO Vs PPC (The Eternal Duel)
The debate over whether PPC (Pay Per Click) is more effective as an Online Marketing Tool or is it SEO (Search Engine Optimization) is almost as old as the evolution of the Search Engines... read more
